Real Estate CRM/Lead Follow-Up Specialist

Real Estate CRM/Lead Follow-Up Specialist

Keep your CRM organized, handle cold calling and lead follow-up, and book appointments for your agents.

People who know the work

Illustrative remote property operations professional

The day-to-day

What this person takes off your plate.

What this person takes off your plate.

A clear scope, reliable handoffs, and fewer details left waiting for your attention.

Keep the CRM usable

Maintain contact records, remove duplicates, apply approved tags and pipeline stages, and keep ownership and next-action dates current.

Cold calling and lead follow-up

Make cold calls to approved prospect lists, respond to inquiries, and complete scheduled callbacks using approved scripts. Capture stated needs, respect contact preferences and opt-outs, and arrange agent appointments.

Make handoffs actionable

Record conversation outcomes, update tasks and opt-outs, and give agents clear notes on each lead’s needs and next steps.

Beyond the résumé

Relevant experience. Practical judgment.

Relevant experience. Practical judgment.

Experience verification, English assessment, skills testing, references, and background checks. We also look for the role-specific judgment below.

What Rithm Desk looks for

CRM and pipeline experience

Can explain how they maintain a clean database and prevent leads from going without an owner or next action.

Clear, natural communication

Has cold-calling and lead follow-up experience, opens conversations naturally, handles objections professionally, and captures useful information without pressuring prospects.

Outreach discipline

Respects permissions, opt-outs, approved scripts, and the boundaries of the support role.

How ability can be demonstrated

Database cleanup

Review sample CRM records, identify duplicates and incomplete fields, and organize the next actions.

Cold-call role-play and lead response

Role-play a cold call using an approved script, handle a common objection, and record the outcome in the CRM. Draft a reply to a buyer inquiry and prepare an agent handoff.

Follow-up planning

Prioritize new inquiries and scheduled callbacks while excluding contacts marked not to contact.

Illustrative exercises, tailored to the role and your workflow.

Familiar with your systems.

Relevant experience may include Follow Up Boss, kvCORE, Lofty, HubSpot, or your existing CRM. We look for practical experience with records, pipeline stages, tasks, and follow-up workflows.

Working within your team.

Your team approves outreach rules, scripts, automations, and permitted duties. The specialist maintains the database and follow-up process; negotiations and real estate advice stay with your agents.

Make room for your next stage of growth.

Let’s define the responsibilities, experience, and schedule your team needs.