Real Estate CRM Specialist

Real Estate CRM Specialist

Keep your database clean, follow-up organized, and pipeline reporting useful.

People who know the work

Illustrative remote property operations professional

Responsibilities

Maintain database quality

Review duplicates, missing fields, ownership, tags, and contact preferences. Document changes before merging or importing records.

Support follow-up workflows

Maintain client-approved stages, task rules, and follow-up sequences. Test changes before broad rollout.

Prepare pipeline views

Build useful lists and reports, flag stale opportunities, and identify records without a clear next action.

What we look for

Experience verification, English assessment, skills testing, references, and background checks. We also look for the role-specific judgment below.

What Rithm Desk looks for

Hands-on CRM experience

Can explain the fields, stages, imports, and workflows they personally maintained.

Data discipline

Preserves history, checks mappings, and uses reversible changes when possible.

Operational understanding

Connects database quality to agent follow-up rather than focusing only on software features.

How ability can be demonstrated

Data cleanup

Review a sample export and propose duplicate handling without losing activity history.

Workflow exercise

Map an approved lead handoff into stages, owners, and follow-up tasks.

Report exercise

Create a pipeline summary that distinguishes missing data from genuine inactivity.

Illustrative exercises, tailored to the role and your workflow.

Systems

Relevant tools may include Follow Up Boss, HubSpot, Salesforce, spreadsheets, and your brokerage’s existing CRM.

How they work with your team

Your team approves automation, integrations, imports, permissions, and outbound campaigns. Contact consent and retention rules remain part of the client’s operating requirements.

Key metrics

The numbers this role is accountable for in your workflow.

Training

Lessons coming soon

Every placement completes Core Foundations plus this role track. Your own SOPs are layered on at onboarding.

Ready to hire?

Let’s define the responsibilities, experience, and schedule your team needs.